When making decisions, people don’t want to be told what to do, they want to be given information about the options before them, a study says. However, if an expert is dispensing the advice, then people are more open to being told what to do.
So how to apply this?
- Reviews are more valuable than commandments, unless you are in the role of an expert answering questions from a client. For example, I could say use WordPress for your blogging, or I could describe three of its characteristics: free, simple to use and powerfully customizable with free plugins.
- When responding for requests for help, it makes sense to ask the questioner whether he or she wants information or a decision, if it’s not clear at the outset. If information is desired, then put it in context. Does the decision-maker want to put the decision in a financial context? A spiritual one? A personal happiness one?
- This approach could narrow down how you might construct blog posts. For example, a post entitled “The Top Free Blogging Platforms” might be more useful than “The Top Blogging Platforms.”