Don’t forget why. Google at 15: Tips and tools for journalists

http://www.journalism.co.uk/news/15-google-tools-for-journalists/s2/a553984/

There are so many awesome ways to gather, parse and present information, I often forget to focus on why the information is useful. Thus, I have one more tip that will make all these tools even more handy: Why does the world need this thing you’re pouring your energy into?

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