Every company is a tech company

If everyone is on/of the Web, then you need to know how to be on/of the Web, no matter what your business is up to.

That doesn’t just mean figuring out a website.

It means leveraging the communication tools and methods unique to the Internet; reconsidering what an obtainable, understandable and malleable dataset is; and understanding how these tools and concepts may modify or even destroy your mission.

Do you hire external firms to do this on your behalf? Or hire your own? That’s a question of culture. But you need someone who cares about your mission and knows the tech.

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