To enhance your storyâ€™s online ferocity, build it as a standalone, interactive network hub for the topic it broaches, and make it easily embedded in other Web sites.
Building a network hub means you provide content filtering services in addition to your own researching and reporting:
- Provide well-described links to other news, opinion and information sources relevant to your story; this description includes a summary of the linked-to information, and a clear reason why your customers should visit the site;
- Provide a custom search engine that scours high-quality news, opinion and information sources relevant to your story; results need to show up on your story/hub/site;
- Allow your customers to contribute content and incorporate that content;
- Syndicate content updates and additions to this story/hub/site;
- Allow your customers to remix your content; for example, make your story/hub/site function like mash.yahoo.com, which will allow users to edit each otherâ€™s pages; each alteration creates a new version of the story/hub/site that has all of the functionality of the original story/hub/site and can be visited separately from other versions;
- Provide a for-sale space for advertisers to contribute valuable content; this could be company X hiring blogger A to post useful content to this story/hub/site with a â€œsponsored byâ€ message following each post; Iâ€™ll write about this more in a separate post;
- Make components of the story/hub/site independently embeddable.
Thank you to these folks for inspiring this post:
- Publish2 on news organizations becoming hubs of distribution; interesting because Scott Karp poses the idea of rich, digital packages that have the same information-product power as a newspaper in its entirety;
- Readership Institute on network building; interesting because Rich Gordon explains the disadvantages of building a destination site in an era of networking; or is a network hub just another destination?
- The Networked Journalism Summit; this sentence gets me drooling: â€œThe last third of the day will be devoted to whatâ€™s next, with participants meeting to come up with new collaborations.â€