Wikipedia is the model for content producers? This Is What Happens When Publishers Invest In Long Stories

http://m.fastcolabs.com/3009577/open-company/this-is-what-happens-when-publishers-invest-in-long-stories/

Update a single topic node rather than churn out story after story. Sounds like a writing an encyclopedia entry, but with a narrative twist. Wikipedia but with a more restricted circle of authorship.