- Media Consultant / Self-Employed
- Deputy Editor, Digital / Stanford Social Innovation Review
- Media Director / Stanford SPARQ
- Media Consultant / Self-Employed
- Founding Editor-in-Chief / SupChina
- Web Producer / SFARI + Spectrum
- Staff Editor (Web Producer) / The New York Times
- Web Director + Video Unit Founder + Reporter / Albuquerque Tribune
- Freelance Journalist + Grad School Reporter / Self-Employed
- Honors and awards
Media Consultant / Self-Employed
July 2021 – Present, NYC
Studying product management and UX design while providing editing, writing, research, and digital media product management services. Send me a note via the form on the About page if you’d like to work together.
App to Organize Text Messages (‘Cat Herder’ for UX certificate)
Problem: There is no easy and effective way to organize, search, and re-use old text messages (focused on Apple’s Messages app).
Solution: Research, design, and prototype an app that works in conjunction with Apple Messages.
Related OKR(s): Stop the madness of losing the immense value tucked inside text messages that become nearly inaccessible after being older than 30 seconds.
KPI(s): Downloads of the app, if I ever make it. In the meantime, happy with visits to the project page for the app.
Role: I ideated, researched, designed, and built this from the ground up.
Deputy Editor, Digital / Stanford Social Innovation Review
Learn more: ssir.org
September 2018 – July 2021, Remote
- Owned editorial product backlog for publication’s website, newsletter, and podcasts.
- Built a project management system to process 700 to 800 annual submissions.
- Oversaw digital strategy, UX, editing, web production, analytics, and CMS development.
- Managed a team of three people.
- 2018-2020: all users +38% (via search +61%, via newsletter +56%); page time +14%.
SEO CMS Tool and Processes
Problem: SSIR’s content lacked consistent SEO when I came into the role.
Solution: Train the editorial team on the basics and importance of SEO and provide a simple tool in the CMS to create SEO and visual headlines, balancing the needs of volunteer authors, editors, and search engines.
Related OKR(s): Increase discovery of SSIR content via search engines to generate new subscribers and fans.
KPI(s): Search referral traffic; in a clean two years of tracking the data or so, it rose by 61%.
Role: I championed the importance of SEO, instructed team on writing SEO headlines, and defined the specs for a CMS tool that allowed the display of more creative headlines while sending SEO headlines to Google.
Explore: The visual headline of “We’re Beating Systems Change to Death” and SEO headline of “Why Scalable Solutions Are Better Than Systems Change at Taking On Social Problems” on this article: https://ssir.org/articles/entry/liberating_a_captive_market
Academic Citation Tool
Problem: SSIR’s authors and others cannot easily grab the formatted academic citation text for articles on the website.
Solution: Assign DOIs to all articles and create a one-click step to share formatted citation text or to download it as RIS file.
Related OKR(s): Increase engagement and satisfaction of an important audience—scholars using SSIR’s content to note their own accomplishments or inform their research.
KPI(s): Clicks on the tool; informal communication; increased visibility of SSIR in scholarly research.
Role: I reviewed the various approaches to citation tools, assessed organizations that provided DOI minting and APIs for building citation tools, ran light user tests with a colleague, wrote requirements, wrote citation style guide, and performed QA.
Managing Author Bylines
Problem: Inconsistency in author bylines created problems with making accurate academic citations (another product outlined above). Additionally, there were few if any author pages on the site listing all of the articles the author had produced, which left SSIR users without an easy way to find all of the work by a particular contributor. There was an existing tool to solve these problems, but it was underused and required the conversion of hundreds of text bylines into database entries.
Solution: Rather than an error-prone, manual typing of authors’ names into a byline field, use and improve the existing tool to fill in the author byline fields with a selection.
Related OKR(s): Increase site engagement by providing author pages for every author that listed their articles, giving users an easy way to explore the work of an author they enjoy.
KPI(s): Visits to author pages; increases in traffic to individual articles from author pages.
Role: I developed the specs for the changes to the CMS and the front-end display of author pages, performed QA, and trained the staff on how to use the tool.
Explore: The byline on any SSIR article will link to that author’s page. Here’s one: https://ssir.org/bios/elizabeth_good_christopherson.
Media Director / Stanford SPARQ
September 2017 – September 2018, Stanford, CA
- Built project management system to produce digital toolkit (sparqtools.org).
- Oversaw communications strategy, social media, and analytics.
- Wrote, edited, and web produced digital content.
- Year-over-year growth: all users +21% (via search +14%, via social +89%).
Measuring the Factors Affecting People’s Efforts to Leave Poverty Behind
Problem: Practitioners and researchers needed an easy way to sort and pick the ways to measure the factors involved in people’s struggles with poverty.
Solution: Rather than start from scratch analyzing huge volumes of research on getting people out of poverty, provide an easy way to explore and use tools that are backed by world-class Stanford social psychologists.
Related OKR(s): Help organizations reduce poverty.
KPI(s): Visits to the tool; informal mentions of the tool; backlinks.
Role: I worked with UX designer, developers, and Stanford psychologists to create the specs, performed QA, and crafted language to describe the tool.
Build Your Identity Map
Problem: Social change advocates using SPARQ’s toolkits often managed issues of identity and needed an easy way to help people understand and discuss their own identities.
Related OKR(s): Help organizations increase the equitable and just treatment of people with different identities.
KPI(s): Visits to the tool; informal mentions of the tool; backlinks; downloads of the image “map.”
Role: I developed this entirely from scratch based upon academic research and conversations with Stanford psychologists on the team.
Media Consultant / Self-Employed
November 2016 – September 2017, Remote
Problem: The Bodhi Manda Zen Center’s website needed to be modernized and streamlined to make it easier for visitors to find out information about the Buddhist retreat. The center also needed to raise awareness about a campaign to raise funds for major renovations of its facilities.
Solution: I reorganized the home page and other sections, reworked text across the site to be simpler and scannable, built PayPal buttons that made it easy to donate a number of ways, and refined its presentation of its Amazon Smile program.
Related OKR(s): Help BMZC attract new residents and strengthen its finances.
KPI(s): Visits to the site; visits to the news page and donations page; time spent on site.
Role: I analyzed and improved the website’s information architecture, edited text, and made it easier for site visitors to take their desired actions on the site.
Founding Editor-in-Chief / SupChina
Learn more: supchina.com
October 2015 – October 2016, NYC
- Co-owned product backlog for publication’s website, newsletter, app, and podcast.
- Managed content strategy, UX, submissions, editing, web production, and CMS development.
- Led a team of five people.
- Grew the audience from zero to 10k+ across channels.
Curation and Production Tool
Problem: I needed a way to efficiently clip articles I found online and send them into the SupChina CMS (WordPress) so to provide readers a high-quality, no-noise, Twitter-like feed of important news about China’s politics, business, and culture. It was one pillar of a content strategy I developed called “islands and streams.” This content also needed to be effortlessly added to SupChina’s app on a daily basis.
Related OKR(s): Provide readers a near real-time, scannable snapshot of the latest Chinese news across business, politics, and culture, creating a 360-degree view of a country that was often seen through a narrow prism that focused on the most egregious acts of the nation’s government or severe social problems.
KPI(s): Visits to the home page; activity on outbound links; app downloads.
Web Producer / SFARI + Spectrum
October 2012 – September 2015, NYC
- Owned product backlog for websites and newsletter.
- Managed RFP and requirements to move news content from sfari.org to spectrumnews.org.
- Oversaw analytics, UX, CMS development, web production, multimedia, and newsletter.
- 2012-2015: tripled traffic, doubled newsletter subscribers, and won three awards.
New Website and Content Migration
Problem: When I joined SFARI (Simons Foundation Autism Research Initiative), the editorially independent news team shared the same website as the broader organization. This made it difficult to balance news content with organizational announcements, confused readers about the nature of the content they were reading, limited the evolution of the site, and added complexity to the coordination of different teams. The CMS also lacked features that were common to journalism operations but less essential to other types of information producers.
Solution: Each team at the foundation needed its own website to serve their distinct goals, workflows, and pace of output.
Related OKR(s): Help people trying to understand autism get what they need quickly and easily, whether news articles or something else. Improve the different teams’ abilities to do their best work and give it the best presentation possible.
KPI(s): Time on each site; visits to each site; referral traffic from one site to the other.
Role: I developed the specifications for the project, wrote the RFP, analyzed proposals, logged and resolved bugs in conjunction with an external project manager and web development team, performed QA, and conceptualized production tools (such as a way to load Word files into WordPress).
Explore: https://spectrumnews.org (all of this content was formerly housed at sfari.org)
Staff Editor (Web Producer) / The New York Times
Learn more: nytimes.com/by/m-amedeo-tumolillo
January 2008 – June 2012, New York and Hong Kong
- Reported and analyzed CMS bugs in collaboration with the development team.
- Helped launch and run a global opinion blog out of the Hong Kong office.
- Reported and wrote breaking news (nytimes.com/by/m-amedeo-tumolillo).
- Produced various online sections, including the global home page.
Launch of Global Opinion Blog (Latitude)
I joined The NYT’s opinion desk in October 2011 to work with the global team in Hong Kong. One of our main projects was the launch of the blog Latitude. I web produced all content, built multimedia features, and collaborated with authors around the world.
Web Director + Video Unit Founder + Reporter / Albuquerque Tribune
Learn more: Wiki page (the newspaper closed)
November 2004 – January 2008, Albuquerque, NM
- Co-owned product backlog for the newspaper’s website
- Established and led the video unit.
- Reported and wrote news articles.
- Launched and produced a weekly podcast.
- Managed a team of two people.
Problem: Getting more people to the paper’s website in part relied on local blogs and other sites linking to our content, but we had no efficient way to reward people linking to us by visibly and clearly linking back, which would in turn drive more traffic to us.
Solution: Things were a bit undisciplined circa 2005, and I built a tool that worked in conjunction with Google to automatically search the web for sites linking back to a specific article and then show and link to those sites in a list that automatically appeared at the base of an article page. This was a hack (inspired but WordPress’s trackback-in-comments feature) I’d never execute today for technical and editorial reasons. Even in the relatively early days of the internet, the mini-app struggled to expunge less-than-ideal sites linking back to us. However, our parent company’s development team took the idea and ran with it, adding refinements to the concept before shipping it as part of the corporate CMS.
Related OKR(s): To make The Trib’s website and important part of the local online ecosystem of blogs and other sites. This, in turn, would ideally help generate subscriptions.
KPI(s): Increased backlinks in terms of quantity and quality; clicks on our links to external sites.
Role: I developed the specifications for the project, wrote the code, and built a module in our CMS that would add it automatically to article pages.
Explore: The website, abqtrib.com, no longer exists. More about the paper’s story is here.
Freelance Journalist + Grad School Reporter / Self-Employed
January 2001 – August 2004, New Orleans, Albuquerque, and Chicago
- Wrote about business, art, music, and crime for Medill News Service, a weekly newspaper, and online outlets.
Grad school: Community News Website (goskokie.com) and HLCM report
As a Medill journalism graduate student at Northwestern, I capped my degree by building a community news website (goskokie.com) with a small team and co-authoring a report on the insight we gained into hyper-local citizens’ media (HLCM). I produced animations, visual elements for the site, tools to capture community contributions (such as a public voicemail that people could call to leave tips and reports), and helped present our findings to journalism industry leaders.
- Master of Science in Journalism/New Media | Northwestern University Medill School of Journalism | Evanston, Ill. | August 2004
- Bachelor of Arts in English/Creative Writing | University of Oklahoma | Norman, Okla. | July 1998
- Product strategies for journalism (Knight Center for Journalism, 2021, certificate)
- UX Design (Google, 2021)
- ✓ Course 1: Foundations of User Experience (UX) Design (certificate)
- ✓ Course 2: Start the UX Design Process: Empathize, Define, and Ideate (certificate)
- ✓ Course 3: Build Wireframes and Low-Fidelity Prototypes (certificate)
- ✓ Course 4: Conduct UX Research and Test Early Concepts (certificate)
- ✓ Course 5: Create High-Fidelity Designs and Prototypes in Figma (certificate)
- Course 6: Responsive Web Design in Adobe XD
- Course 7: Design for Social Good and Prepare for Jobs
- UX Foundations: Research (LinkedIn Learning, 2020, certificate)
- Six Communication Imperatives for Every Changemaker (Stanford Social Innovation Review, 2018)
- User Experience Basic Training (Nielsen Norman Group, 2014)
- Front-End Web Development (General Assembly, 2013, certificate)
Honors and awards
- In 2016, spectrumnews.org, which I helped launch with my colleagues at Spectrum News, earned a Webby Award.
- In 2013 and 2014, I was a member of the sfari.org team that won recognition from The Webby Awards, the New Media Institute and the Interactive Media Council.
- President’s Club | E.W. Scripps | Recognizes outstanding contributions | 2006
- 3rd Place | Business Writing | Associated Press Managing Editors Awards | 2006 | Winning article: The little things
- Best Detective Film | 48 Hour Film Project | For “In Linda’s Heels” | 2006
- Unsung Hero Award | The Albuquerque Tribune | Recognizes an Albuquerque Tribune employee working above and beyond the job’s requirements | 2005
- Harrington Award in New Media | Northwestern Univ. Medill School of Journalism | Given to one graduate student in each of the school’s four tracks | Recognizes the highest grade point average and promise of professional success | 2005
- Member | Kappa Tau Alpha Journalism Honor Society | Membership reserved for students in the top 10 percent of their graduating class in journalism and advertising programs across the country | 2005 – present
- Screenplay competition finalist | Duke City Shootout | 2005
- Knight-Batten Awards for Innovations in Journalism | Notable Entry | GoSkokie.com | Graduate school team project | PDF report on Hyperlocal Citizens’ Media | 2004
- Short story published in “Night Terrors” magazine | 2002
- Emergency room volunteer at Mount Sinai Beth Israel Hospital | March 2013 – May 2014 | New York City | Provide basic assistance as requested by hospital staff and patients
- Led English Conversation Classes With Chinatown Manpower Project | New York City | Aug. 26, 2010 – Oct. 21, 2010