Smartest thing Jeff Bezos ever said

Jeff Bezos, Amazon.com’s CEO, provides a question to ask yourself when trying to succeed at life, business or anything:

“What’s not going to change?”

Focus on addressing what’s not going to change, and you just might make something unique, transformative and lasting.

Found via this Motely Fool post: The 20 Smartest Things Jeff Bezos Has Ever Said

Twenty was just too many to digest. Just one works. Yup.

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