Link: Busted: Another ‘Consumer-Generated Ad’ Myth – MIT Ad Lab

Busted: Another “Consumer-Generated Ad” Myth – Advertising Lab: future of advertising and advertising technology If consumer-made ads are done for contests by individuals with extensive experience, should the trend be called “contest-generated” instead of “consumer-generated”?

Link: It’s Too Early for Newspaper Publishers to ‘Burn the Boats’ | Newspaper Death Watch

It’s Too Early for Newspaper Publishers to “Burn the Boats” | Newspaper Death Watch Point/Counterpoint  “…subscription revenues nearly matched its advertising revenue.” / But this needs to account for decline in advertising revenue. “It isn’t crazy for publishers to want to milk the cash cow for a few more years.” / No asking if the … Read more