Artists are the new marketers. Why Big Brands Are Getting In To The Music Business

http://www.forbes.com/sites/livbuli/2013/09/05/no-strings-attached-why-big-brands-are-getting-in-to-the-music-business/

Any cost is OK to brands if it buys attention (and sales) without looking like it is trying to do so. Another way to fund art I suppose. This blog post brought to you by Toyota Bloggers Alliance?