Article in Nieman Lab: What a 2004 experiment in hyperlocal news can tell us about community voices today

Years ago, my Medill colleagues and I launched a hyperlocal news website a bit ahead of its time. When Google released Bulletin, the lessons we learned way back when became relevant again. I whipped up an article on our insights with Rich Gordon, and Nieman Lab picked it up. One angle I would have added is that Google is not trying to become a digital destination like GoSkokie was. It wants to fill hyperlocal content holes and work with local publishers that can’t afford to cover them.

In 2004, a team of Medill School of Journalism grad students tried to save democracy, newspapers, and local communities. The threat? The internet. Our response? A website called GoSkokie for the people of Skokie, Illinois.

Yes, we thought we could use the internet to fix what was wrong with it. But with increasing social isolation, rising partisanship, and newspapers’ ongoing woes, it seems that the problems we hoped to solve with our shuttered project have gotten worse, not better.

Perhaps that’s part of the reason why, 14 years after the GoSkokie project, Google recently launched an experiment in local, user-generated storytelling: Bulletin.

Google suggested that Bulletin will enable people to “be the voice” of their community by contributing “hyperlocal stories,” but it appears to be struggling with getting people to participate during limited pilots in Oakland, Calif., and Nashville, Tenn.

Sounds familiar. We used the term Hyperlocal Citizens’ Media (HLCM) to describe GoSkokie, and we also encountered some of the difficulties Bulletin faces — despite the fact that things were a bit different in the GoSkokie era of 2004.

Back then, smartphones weren’t attached to people’s faces, and social media as we now know it didn’t exist yet. Friendster was founded in 2002 and MySpace in 2003; Facebook didn’t launch until 2004, and then only on college campuses.

Yet the idea of creating an open publishing platform related to geography remains intriguing. Most people feel strong ties to one or more places — cities, towns or neighborhoods. But most news sites don’t prioritize submissions from the public, and social media platforms hide nuanced local information inside obscure hashtags or private pages.

So the answer to these woes may still be “hyperlocal citizens media,” in which case our team’s findings and recommendations (PDF report) continue to be relevant. Here are eight highlights from our experience that could help the Google team behind Bulletin:

  • Most average people don’t see themselves as reporters or information providers, so it’s easier to get people to visit a hyperlocal news site than to get them to become content contributors themselves.
  • To maximize participation, offer multiple ways to contribute content. For GoSkokie, besides logging in and writing, users could contribute content via email and by calling a phone number and leaving a voice message.
  • Specific topics — especially those already in the news — generate the most discussion and participation. In the case of GoSkokie, the firing of a high school teacher — covered in the local weekly paper — generated the most discussion on the site. It’s easier to build a discussion (and the potential for community connections) around an issue that is already on people’s radar screens than to conjure one up from nothing.
  • Staff attempts to generate discussion will not work because they will appear to be inauthentic.
  • A site that allows people to submit news items can turn out to be a valuable source of tips for journalists and established publishers. In the case of GoSkokie, one post (about a senior prank at the high school) ultimately turned into a Chicago Tribune story.
  • Commercial messages — people promoting their businesses or using the site in ways similar to classified advertising — may be among the first kinds of content to be submitted. At GoSkokie, we chose to allow those kinds of posts, thinking that they could be of interest to users, but there is a risk that other kinds of content will be crowded out.
  • Government institutions may see an HLCM site as an intrusion, nuisance, or threat because the site can give a voice to people who may not express themselves directly to elected officials. It is also a community forum the government has no control over. In the case of GoSkokie, one response from the village was a threatening letter contending that the topic icon we used for “Skokie issues” violated the trademark for the village logo.
  • Google isn’t using content moderators, but GoSkokie showed how important they were to HLCM. They assured people that the site would not become a haven for vulgar and defamatory posts; served as a point person for working out technical kinks; and provided examples of participation that would inspire other locals to do the same.

These insights may not fit the product’s roadmap. Nor may they align with Google’s goals. The company isn’t required to do anything about the problems of journalism, democracy, and communal bonds. But with growing criticism of the tech industry, getting Bulletin right is in Google’s best interest. It should, as the Center for Humane Technology says, be “technology that protects our minds and replenishes society.”

We never overtly articulated a goal like that when we created GoSkokie, but many of our efforts and lessons learned reflected the importance of putting the community’s needs and preferences above our own. Done right, maybe Bulletin can bring people together and do something truly amazing: help make a world that doesn’t need it.

The 7 rules of making your content stand out in today’s media ecosystem

Wading through today’s media universe, you may think there’s no way for your content to stand out. I mean, look at this:

How can you possibly compete with this absurd cat that is all of us? Not to mention Snapchat stars, well-funded professional journalists at places like The New York Times, 35,000 hours of movies at Netflix, 18.7 billion text messages, the media manipulator in chief, Facebook outrage streams, and Instagram insanity.

Easy. Just use the 7R strategy, a collection of seven principles that make a media project succeed. I learned them over two decades of swimming in the news and working for Stanford SPARQ (where my consulting agreement is approaching its end), The New York Times, SupChina, Spectrum, The Albuquerque Tribune, and others (and pulling together a few movies and books along the way).

You can explore 7R below. If you’d like to talk about how we can use these concepts to solve your content problems, please contact me. Enjoy:

1. Repetition: The content needs to be released regularly and often. Curation can address some of this.

2. Reputation: The content needs to be accurate, well-sourced, and reliable.

3. Recreation: The content needs to be entertaining, informative, appropriately short (or long), and helpful. Serve the reader’s needs, not the author’s ego.

4. Right: The content needs to avoid the trap of repeating misinformation in an effort to correct it. Just say what’s right. And present conclusive expertise, not arguments. People need less conflict in the media space, not more.

5. Realm: The content needs to go where people are online. Find them on Facebook and Twitter. Give them apps on their phones. Provide browser extensions. Make software that gives them the ability to layer the lens of your expertise over whatever they’re doing when they’re doing it.

6. Route: Choose the right medium for the message, audience, and resources. GIFs may be popular, but they may not fit every communication scenario. Video can be great, but do you have a budget to do it well? Animation can turn abstract ideas into concrete media experiences, but do you have information that needs its unique capabilities?

7. Reign: Content following these guidelines creates a media destination that lends power and credence to whatever appears within it. People begin seeking out such information providers. As an example, consider how an article’s presence in The New York Times elevates the status of the story. That frame provides power to shift public conversations about important topics.

There you go. An entire career distilled into seven bullet points of advice. And for free! It’s almost as amazing as a dog surfing:

Continue reading →

How to add a drafts link to your WordPress posts menu with a plugin

Protect your baby bird WordPress functions inside the warm nest of a plugin. Image via flickr/Alex Proimos. Generic (CC BY-NC 2.0).
David Walsh has the secret sauce for getting a link to your post drafts in the posts menu option of your WordPress site. Yes! I built upon his work and created a custom plugin that does the same. Why? Because I hate it when a site update wipes out my functions.php custom code. By using a plugin, you can keep this handy-dandy shortcut secure amid the next upgrade.

To do this, just copy the code below into a text file, save it as yourspecialsecretsauce.php, drop it into your plugins directory, and activate it.

Plugin code:


Plugin Name: Drafts Link in Posts Menu
Plugin URI:
Description: Adds a link to draft items from the Posts admin menu. Amedeo at took David's work and made it into a plugin.
Version: 1.0

function add_drafts_admin_menu_item() {
// $page_title, $menu_title, $capability, $menu_slug, $callback_function
add_posts_page(__('Drafts'), __('Drafts'), 'read', 'edit.php?post_status=draft&post_type=post');

add_action('admin_menu', 'add_drafts_admin_menu_item');


13 statements to help you go deeper into the meditation zone

Not edge, not not edge. Rest. See. Credit: flickr/Vera / CC BY-NC 2.0

Just like you move your body into a certain position to make meditation more effective, so too can you position your thoughts to slide more easily into the Zen zone. Here are 13 statements that help me:

  1. The day is done. Let it go. The day is done. Thank you.
  2. I was not born. I will not die.
  3. I do not want enlightenment. Nor do I not not want it. I want to see.
  4. Where am I? Here. Where is here? In a room. In a house. In a neighborhood. In a city. In a state. In a nation. On a continent. On the planet Earth. In the Solar System. In the Milky Way. In the universe. In the Mystery.
  5. When am I? Now.
  6. Just 2,640 years ago, Buddha breathed the same air that nurtures me.
  7. The universe contracts and expands, breathing as I do.
  8. Everything goes to dust and comes back again.
  9. Sit with the inexplicable without trying to explain it or putting it into words or images. Just experience it.
  10. I am perfect. I accept all of myself. I can now let myself go.
  11. “I” is a story. “I” is an instrument to interact with others and guide this momentary life. “I” is not life.
  12. One life is a leaf on a tree that is all life.

I often say these aloud, focusing on the sound as much as the words. I don’t go on too long, though — just the first minute or two of a sit. You want to be letting go of thoughts, even these. Give them a try. Let me know how it goes in the comments, or share some of your own tips for zooming into the Zen zone.

You are

Tree at an intersection of fields

You are alone. You are one with the universe. You are loved. You are hated. You are free. You are enslaved. You are successful. You are a failure. You want. You don’t want. You have won. You have lost. You are alive. You are dead. You are someone. You are no one. You are unique. You are the same. You see. You are blind. You see.

Image via flickr/fs999 | CC BY-NC-ND 2.0

Stories were

Stories were cages. Stories were shelters. Stories were escapes. Stories were water. Stories were anchors. Stories were doors. Stories were bridges. Stories were bridges. Stories were bribes. Stories were masks. Stories were filters. Stories were weapons. Stories were armor. Stories were. Stories will.

How to instantly create a new Google document in a specific Google Drive folder with a URL

By default, Google creates new office files of any sort inside your main Google Drive folder. If you want to make a new doc or other file in a specific spot, you’ve got to visit that folder in the browser, then create a new document there. I prefer to drag and drop files later and not have the creative process disrupted by organizational needs. Click, go! Then make it tidy. Also, a spreadsheet or document makes it harder to scan the long list of folders in my main Google Drive.

Below is a guide that shows you how to use a URL to create a new Google Doc in your preferred folder. One caveat is that if you set Chrome to automatically open default pages, it will interfere with the Automator shortcut for Macs. Use the “Open a new tab page” setting upon startup in your Chrome preferences.

Anyway, this how-to features a simple organizational principle, the critical URL trick, and a cursory look at the Automator app on Macs. It builds upon a Stack Exchange post from jaycer. [Here’s another trick about embedding specific columns and rows of a Google spreadsheet into a site.]

1: Create a folder called “1-inbox” in your main Google Drive folder. I use the number to push the folder to the top of my list; an asterisk or underscore could work, too. Your new documents will start in “1-inbox.” (This an “email inbox” organizational concept that many info-tidiness freaks like myself enjoy. You eventually move documents from here into the appropriate places.)

2: Visit your “1-inbox” folder in your browser and gets its ID. It’s the long string at the end of the folder’s URL. It will look something like this (details obscured):

3: Create a document, spreadsheet, form, slides presentation, or just about any type of Google office file in your 1-inbox folder by:

  • Google Doc:
  • Google Sheet:
  • Google Slides Presentation:
  • Google Form:
  • You can see that the only part of the URL that is changing is the part that refers to what type of file you’re making — you swap “document” for “spreadsheets” if you want to make a nice big text document to write in.

4: To speed up this action, you could make bookmarks out of the links above. Or, if you have a Mac, you could use Automator to make an app that opens a specific URL. A brief journey through Automator:

  • Open Automator. Choose File > New > Application
  • In the Library of Actions, look for “Get Specified URLs”
  • Double click on the action to add it to the process flow
  • Set the URL of the “Get Specific URLs” action to whatever Google file type you want.
  • In the Library of Actions, look for “Display Webpages”
  • Double click on the action to add it to the process flow
  • Save your app.
  • Put the app in your Mac dock
  • If you want to change the app’s icon, right click on it, choose “Get Info” to open a Finder window about it. Find an image online you want for the icon. Copy that image. Go back to the app’s Finder window. Click once on the icon to the left of app’s name. This will highlight it. Then paste the image you copied from the web. The icon should change. Zazing! You’ve got a one-click, tidy method in your dock to make a new Google doc.

40 years of wisdom for $4, and a call for your inescapable truths

Hand holding a wisdom tooth

I took the time to write down 40 things I’ve learned thus far in my short life. I mostly wanted something to make fun of when I’m older — it’s too entertaining to see how our attitudes change over time — but I do hope it transmits a few ideas that I find both existentially helpful and true.

My new book also comes with a website, It provides a form to answer this question: What have you learned in 40 years that you know to be true? Whatever people share, I’ll publish on the same site. Maybe another book will come out of it.

For a taste of my 40 quick takes on wisdom for the cheap price of $4 (just 10 cents per insight!), here is one of my favorites, something I learned amid the sadness that struck after my brother was shot to death in 2002:

Have a dream but don’t be a slave to it. Life is bigger than you and your ambitions. Sometimes you need to alter your needs and desires when the world or your own evolving self demand it.

Image via flickr/amanda dias | CC BY-NC-ND 2.0

Fighting for identity as change accelerates

We all know that life is change. What’s new is the pace. It’s faster than ever before. All of those thoughts in our head that create the experience of life from moment to moment — mundane and profound alike — have finally broken past the speed limits of time, distance, and hierarchical power.

Blame and credit the internet. There’s never been such a powerful way to gather, consume, judge, and share the concepts that make us human. On top of that, it’s affordable. It fits in your hand. It’s so easy to use, toddlers can operate it. And it makes someone in China as easy to reach as someone next door.

People spend hours a day eating up all that content. Professional, amateur, clever, dumb, inspiring, demeaning, destructive — all of it taken in, every second. And it never runs out. More and more keeps coming. You could do nothing but watch, read, and listen to something new the rest of your life with no more effort than reaching into your pocket.

That’s different. In the span of a few years, we’ve taken a huge leap in the broader trend of separating human mental activity from the limiting factors of the flesh. Telephones extended our voice; we could chat with someone in real time without having to take a massive trip. Now we have devices extending our voice and bodies, farther than ever before. And we’ve made it amazingly cheap. If I want to hold a face-to-face conversation with someone in Africa, I have myriad choices, many of them effectively free (a basic level of service costs nothing, but, yes, internet connections have a fee, which is remarkably affordable for a certain segment of the human population). Videotelephony has come a long way.

The strangest part of this information revolution is the feeling that what’s happening in my head is increasingly disconnected from what’s happening with my body. My concept of “me” may be undergoing a revolution as I engage more facts, stories, and relationships than ever before, but here “I” am, sitting in a chair in front of a desk in New Mexico.

A gap is developing. There is a “local me,” made of my body and place and all the limits they entail, and a “virtual me,” an ethereal concept defined by connections to other intangible, mediated ideas pulled from anywhere at all times.

It’s disconcerting. Which “me” is the real one? How many of “me” are there, if we define a personality as an intersection of information, tangible and virtual? Are they all real? Which one do I fight for? The “body me” that enjoys American freedoms? The “virtual me” enjoying friendships in Hong Kong?

In this environment, it becomes hard for anyone to claim ownership of a particular identity. Culture, once like stone that people were shaped by and shaped themselves into, now pours through and into and out of us like water.

If anyone can don an identity by filling their head with the concepts that define it (with less effort than ever before), then a foundation of being human has been remade.

Yet in an unstable world, sometimes your (illusory?) definition of “me” is all that holds still. If this too is under threat, there are two responses: fight for your identity, or redefine what it means to be you.

The fighters are coming out. It’s what I see in the fascinating arguments about cultural appropriation. I’m not indicating equivalence here, but it seems to be at play at the other end of the ideological spectrum. Far, far left, and far, far right hunger for a purity, though for far different reasons. I’d argue that these movements are a search for stability in a technological world that has cut the ties between one’s bodily identity and mental identity. People are trying to bring unity to what technology has sundered. They’re fighting not just for who they are, but for the process society has provided for defining ourselves.

I don’t know if they can win. Humans have always pushed to escape the brutal reality of bodily limits. I believe we’re moving toward more fluidity, toward a multitude of “me’s.” Virtual reality will become the norm, and people will wear cultures like clothes; they’ll use their characteristics like tools to elicit certain responses from those they communicate with. “Me” will become a functional choice. Identity will be a quickly shifting network.

Way, way ahead, I imagine consciousness completely separating from our bodies. It will travel to where it’s needed or desired, free and ghostly as light.

The era of the performer: As need-based communication becomes increasingly mediated and impersonal, civility plummets and partisanship rises

Life used to be so inconvenient prior to the internet. There were no one-button presses to satisfy every want, no Google to find every answer, no screen through which to mediate every bit of communication.

You had to talk to people in all their glory, ugliness, prejudice and promise. And if you wanted to get anywhere — if you wanted your problem solved or your question answered — you had to be somewhat nice. They had something you needed. So you talked. Civilly.

There was no screen between you and the information (have we forgotten that information comes from people, not computers?). People were actively involved in the transmission of the data you needed in the very moment you engaged it. It was not packaged for later consumption. It was not edited and filtered and search-optimized and nipped and tucked for a rectangular interface that would serve up anyone, anywhere, anytime. It was messy. Slow. Uncomfortable. It was risky — all that effort could produce nothing, and your seconds of life might be considered wasted. But it was worth it. It was more important than we realized. Because it came with a little-appreciated side effect: social cohesion.

It is hard to hate someone you know in three dimensions. Three dimensions? I mean the person you’re talking with is, in real-time, constructing your perception of them, rather than you independently modeling their personality based upon missives that person released at a previous point in time for a screen.

It felt human.

Now I find that a large percentage of my communication is mediated. It operates on a time delay, it goes through a screen and it is designed rather than spontaneous. I am now crafting a picture of people from their carefully crafted presentations of themselves; yes, I am distinguishing between the subconscious crafting of a persona that happens in regular conversations and the one that happens when someone, for example, assembles a selfie after dozens of takes.

We are all becoming performers. We are never off the stage — stages. Facebook, Twitter, personal websites (like this one), LinkedIn, Instagram, Snap, Mastodon, this site and that site and on and on and on. Everywhere is a show now, and those who survive are those who dance the best the longest.

The problem is that a performance is not a person. Hugh Jackman is not Wolverine. Brian Cranston is not Walter White. Those are characters meant to entertain within a specific context of communication need: distract me, engage me, lie to me. Performance is about story, not truth.

Human lives are never as neat as stories. Never. To expect them to be — to treat each other like performers because our modern means of communication seems to demand it — will feed a destructive cycle of increasing inability to recognize the imperfections inherent to all of us. That will leave us disappointed and that will spur resentment.

It doesn’t have to, does it? We can turn off our many stages (stop meandering through Facebook and its ilk). We can use the internet the same way we might use prescription drugs — as a medicine that needs to be monitored and controlled; we take a dosage to address a specific issue and then abandon it until it is needed again.

Maybe it’s simpler. Next time you’re bored, don’t reach for your phone. Look up instead. Notice the person next to you. Notice where you are. Look at people’s faces. How are they feeling? How are you? Stop being in between this performance and that performance. Start being where you are. You’ll find others there. It’s a lot less lonely. You might like it.

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