Copywriting

Ghostwritten op-ed for the CEO of Meati Foods. Published in Sustainable Brands in February 2023: https://sustainablebrands.com/read/product-service-design-innovation/struggling-to-scale-up-sustainably-ask-nature I hope every entrepreneur and business leader takes a moment to see if Mother Nature has already created what they’re trying to create or achieve in the marketplace. Among the many ways for a business to respond to our … Read more

Crispy. Juicy. Animal-free.

Try the new meati sandwich or swap the animal-free Crispy Cutlet on any of your faves!

Super-delish superfood, powered by MushroomRoot

We launched https://meati.com/shop in September 2023. I refined the name of Meati’s online shop, crafted descriptions of all the products, and provided headlines, button CTAs, copy edits, and just about anything else having to do with the words on the page.

URL: https://meati.com/mushroom-root Section 1: What is MushroomRoot? We are so glad you asked! MushroomRoot is Meati’s hero ingredient and really what we are — it constitutes 95% of most of our products. It’s a naturally nutrient-packed root-like structure that makes possible Meati’s textures, clean ingredient list, and provision of protein, fiber, B vitamins, and other … Read more

Grill, flip, scrape, and pinch your way to Good Energy® this back-to-school season with free meati products and A+ RR cookware. Share your email to enter the giveaway, and we’ll send you meati updates and put your name into the drawing.

MushroomRoot caught your eye, eh?

Thank you for your unwavering support of Meati Foods. Your partnership and patience have fortified our team every step of the way, and our Mega Ranch is now ramping up to produce millions of our cutlets and steaks.

The Road to Good Energy: From Buckets to the Mega Ranch Note: A five-part email series I’ve consolidated into one. The team reproduced the story as a blog post to provide another channel for customers to learn more about the company. Part 1: Buck It How many 5-gallon plastic buckets does it take to change … Read more