The $37.85 billion-dollar question

As newspapers hunt for new revenues, what exactly would they be selling to their customers if they started charging for their online information?

Or if I had an article in my pocket about a subject of my choosing, written in a way that I prefer, and I hinted at the content with nothing more than a limited summary, how much would you pay me for it and how much time would you take to consider the purchase?

How do you sell a story?

Maybe you don’t. Maybe you sell the experience the story generates?

What does the news do for people that they cannot do without?

Here’s one: Stories help make meaning.

They turn data into revelation.

How do you market that?

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