As newspapers hunt for new revenues, what exactly would they be selling to their customers if they started charging for their online information?
Or if I had an article in my pocket about a subject of my choosing, written in a way that I prefer, and I hinted at the content with nothing more than a limited summary, how much would you pay me for it and how much time would you take to consider the purchase?
How do you sell a story?
What does the news do for people that they cannot do without?
Here’s one: Stories help make meaning.
They turn data into revelation.
How do you market that?