Link: Social engagement networks could enhance advertising effectiveness, study shows

Social engagement networks could enhance advertising effectiveness “‘You have to socialize the space before you can monetize it,’ the anthropologist concluded.” Right. I can’t wait for someone to be my friend not because he or she likes me, but because he or she wants my money. But conversation opportunities are promising. Good advertising is not … Read more

Link: The Rise Of The Social Nervous System – Forbes.com

The Rise Of The Social Nervous System – Forbes.com From the last setnence: “…reshaping our identities as part of a larger, interconnected whole.” Here’s how I think the Internet is reshaping identity: 1) More acceptance and embrace of variation in personality because diverse skills are advantageous in problem-solving, and we have more problems to solve … Read more