advertising

Trends in the journalism business and content creation: movies and the art of clickbait headlines

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Movies and the art of clickbait headlines “We found something out here” is the first line you hear (at the 0:21 point) in the trailer for the next Independence Day film. Sound familiar? Here are some recent headlines from the news(ish) world: This Is What Happens When Two BuzzFeed Employees Explode A Watermelon | What … Read more

There is no good advertising

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Native Advertising — a.k.a. Good Advertising (medium.com) The intent of the communication speaks to the truth of it. Another way to say intent: goal; purpose; to what position you are trying to move the person to whom you are communicating. All communication is a battle; you are trying to change someone. Making someone informed is changing them. … Read more